Why Mega Cap Value Stocks Are Back

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During the dot-com bubble, one of the nine “style boxes” became an endangered species — Large Cap Value; and Mega Cap Value in particular. How did this happen? High flying technology stocks (Microsoft, Cisco, Qualcomm, AOL, etc.) and ultra-high quality consumer brands (Procter & Gamble, Coca-Cola, Merck, etc.) were awarded very rich valuations. As the market heated up, these stocks pushed traditional value companies like banks and materials into the Mid and Small Cap buckets.... Continue to read.

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