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Monday, July 16, 2012

Microsoft Vs. Apple

Image representing Microsoft as depicted in Cr...
Image via CrunchBase
By Stephen D. Simpson, CFA | Investopedia


Everything old is new again in technology. Apple arguably created the PC market with easy-to-use interfaces that made Microsoft's MS-DOS operating system look unnecessarily difficult. But everybody knows that it was only a matter of time before Microsoft out-maneuvered almost everybody and became the dominant force in PCs, nearly crushing Apple in the process.

Then about a decade ago it all started to change again. Leveraging the success of the iPod, Apple ultimately introduced the iPhone and iPad and in so doing significantly shifted the market once again, and left some asking if there was any need for a PC anymore. This put Microsoft in the unfamiliar position of being not only back on its heels, but perhaps not even relevant anymore - the bully from Redmond was seeing its once captive customers migrating to platforms where Windows not only didn't dominate, but could barely compete.

With the recently announced release of the Microsoft Surface tablet, it is worth asking whether or not Microsoft is riding Apple's coattails, or whether this is a case of the empire striking back and showing that it can adapt to what the market has clearly said it wants. ... Continue to read.

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