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Tuesday, August 7, 2012

Is Facebook a Bargain?

Image representing Facebook as depicted in Cru...
Image via CrunchBase
NewsweekIs Facebook a Bargain?NASDAQFacecooked, Faceplant, and Facecracked - we've all heard the jokes - but Facebook shareholders aren't laughing. Since its IPO closing price on May 18, Facebook (NasdaqGS: FB) shares have sunk more than half in value. (For Benjamin Graham disciples, that means Facebook probably has another half to fall before reaching fair value.) At current prices, FB shares still trade at roughly 41x EPS for 2012 compared to a fiscal P/E of 12 for Apple and 15 for Google. Translation: Despite FB's share decline, it's still in nosebleed territory. And so it is...the most overhyped initial public offering (IPO) in the history of mankind is officially in a bear market. But is Facebook at current prices a bargain? Here are immediate hurdles facing* Facebook shareholders: Mobile usage is hurting Website traffic: Around 23% more of Facebook's mobile users are bypassing its Website compared to the previous quarter. And since Facebook can't hit mobile users with the same kind of revenue generating advertisements that appear on its Website, it loses money on users that convert to mobile.

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