"No man can become rich without himself enriching others"
Andrew Carnegie



Saturday, April 21, 2012

How Johnson & Johnson Uses Youtube to Create Awareness

Image representing Awareness as depicted in Cr...
Image via CrunchBase

In this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.
Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.
Be sure to check out the takeaways below after you watch the video... See the Video.


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